It is the digital foundation of your business. We build company websites where marketing, sales, appointments, recruiting and your daily processes come together. From Hannover, across Germany.
Most company websites show services and contact details. Far more is possible. Here is what a modern website can take on, grouped by what it does for you.
Social media, Google, AI answers, ads and newsletters create attention. It turns into an order in exactly one place.
Reach is rented. Your website is yours. That is why it decides whether attention turns into an order.
Before we design anything, we look at the path behind it. Who should the site reach, what action should stand at the end, what happens to an enquiry once it arrives, and which of your systems needs to know about it. Only once that path is settled do we decide on structure, design and channels. That is how you get a page that works rather than a page that merely looks good.
We establish who the site should reach and what action has to stand at the end. Everything else follows from that.
We build the site along your customers questions, not along your organisation chart. Every page is given a job.
We define where enquiries go, which systems have a say and what should happen without manual work.
You publish an article on your website. Everything else grows out of it, partly automatically, partly with AI, and always only after you have approved it.
Written once, out of what you know. It stays on your site for good and keeps working there for your visibility.
Lead generation sounds like agency talk. What it means is very simple: someone is interested in what you do and is given a way to show it without having to pick up the phone.
In concrete terms, depending on the situation a visitor can book a consultation, request a quote, arrange a call back, download a checklist, configure what they need, retrieve a price range, ask a question or subscribe to the newsletter. Which of those makes sense is decided by your business, not by the technology.
The visitor picks the action that fits their situation and enters only the details genuinely needed for it.
The enquiry is stored, created in the CRM and assigned to the responsible person. Nobody retypes anything.
The prospect gets a confirmation within the same minute, and for an appointment a calendar entry and a reminder as well.
If nobody responds, the system raises the follow-up. Relevant information goes out automatically, spread over time.
We are not a traditional advertising agency. We connect marketing, website, software, AI and automation, because in daily practice they belong together anyway. These are the seven questions we ask before the first draft.
The path behind it decides whether the enquiry becomes an order. We map it out before we design anything.
In the inbox, in the CRM, in inventory management, or in all three. It is captured once and flows on from there.
Responsibility and deadline belong in the process, not in one persons memory.
Confirmation, assignment, follow-up, document. Anything that always runs the same way needs nobody to do it by hand.
Your programs stay. We connect them rather than putting yet another system next to them.
That determines what gets measured. Visitor counts on their own answer no business question.
Appointment booking today, the customer area next year. The foundation is built so that this works without starting again.
The same idea, translated eight ways into daily practice. Pick your sector and see the path a prospect could take on your website.
The customer uploads pictures of the site instead of describing it over the phone.
They choose trade, scope and location. You know in advance whether the job suits you.
The enquiry goes to the right foreman, with photos, address and preferred date.
The customer picks from the free slots for the survey visit. The calendar is up to date at once.
The client classifies their own matter and lands straight in the right process.
The key facts are established before anyone invests time.
Contracts, notices and letters arrive encrypted rather than by unencrypted email.
The appointment is in the calendar, the file is prepared, the confirmation has gone out.
Office, surgery or stairwell, plus square metres and frequency. The prospect walks themselves through the questions.
They get a first sense of the figure and know whether they are in the right range.
The enquiry contains everything you need to price it, with no phone call.
The case is created, assigned and put on a follow-up date.
The search filters by location, size and price. Every property has its own address for ads and social media.
Prospects pick a slot from the times you have released.
Search profile and contact details land in the system and are matched automatically against new properties.
The property brochure goes out once approved, protected and traceable.
Guests book for themselves, occupancy stays visible, and cancellations are filled automatically.
The voucher is bought online and sent immediately, even on a Sunday evening.
Registration, confirmation and reminder for parties and special evenings run by themselves.
Newsletter and review request go out automatically after the visit.
Relatives find what you offer in plain language, without jargon.
A few questions settle scope and urgency before anyone calls back.
The call back is scheduled for the time they asked for, not at some point.
Applying takes two minutes from a phone, with no cover letter.
Your stock is visible online even when the shop is closed.
Customers either order straight away or have the item held in store.
The voucher goes out within minutes, a revenue channel of its own especially before holidays.
Newsletter and reviews bring customers back, with no advertising budget.
Your expertise becomes visible and findable on Google and in AI answers.
The deeper material is available in exchange for contact details. Anyone who wants it has genuine interest.
Sector, company size and reason are established before sales picks up the phone.
Relevant content goes out over time until the contact is ready for a conversation.
Your sector not listed? The process stays the same, only the questions change. You will find built examples under Referenzen, among them a commercial cleaning company, an estate agency and two law firms.
Fast, accessible and cut to fit your processes. Everything else builds on it rather than standing beside it.
Form, appointment booking, call back request and quote request that land in the right inbox and the right system.
Clean technology, clearly answered questions and machine-readable data, so search engines and answer engines can name you at all.
One article becomes posts for LinkedIn, Instagram, Facebook, Google and the newsletter. Prepared and scheduled, you only approve.
Prospects sign up on the website itself, confirmation and follow-up email run automatically.
CRM, inventory management, accounting, calendar. Data captured once flows on instead of being typed twice.
An assistant that knows your services, answers standard questions around the clock and records what someone needs before they drop off.
You see which page and which channel brings enquiries, instead of just counting visitors.
People search in two places today. They google, and they ask ChatGPT, Perplexity, Gemini or the AI overview on Google. Each needs different groundwork, and we build in both.
So that you are found when somebody searches for what you do.
So that an AI system can recognise you as a source and name you at all.
So that your answer is the one used when somebody asks a question.
A website is never finished, because your business does not stand still. We run it, keep it current, assess what works and extend it step by step: appointment booking today, the customer area or the application flow next year. What you get is not a closed project but a foundation that grows with you.
ibx is a consultant registered with BAFA, the German federal office that runs public funding for business consulting. Whether funding is available for your project, and how much, depends on the individual programme, on your company and on the funds currently available. We check that in the free initial conversation, and we will tell you honestly if nothing fits. This does not create any entitlement to funding. Every application is decided by the granting authority alone.
We look at the website you have today and tell you what else it could take on, what that means in daily practice and in what order it makes sense. Free, without obligation, and honest even when the answer is that it is not worth it.